Marketing Major Goals
For the Marketing major the goal of the department is to enhance one’s ability and competence in relating marketing concepts, functions, and policies to each other in order to solve problems and analyze policies.
The Marketing Major at Bethany College is designed to achieve the following goals:
- Students understand the importance of marketing to a business enterprise and understand the concepts of market segmentation, target markets, market positioning and differentiation
- Students understand the global marketplace and the use of marketing techniques by multinational enterprises in a global environment
- Students understand the consumer buying behavior, the firm’s marketing strategy and marketing mix, consumer perceptions of the product and product life cycle
- Students understand the role of advertising, sales promotion, social media, public relations, and integrated marketing communications
Requirements for Major in Marketing
Students pursuing a Major in Marketing should complete the following:
All of the 200-level courses listed above should be completed by the end of the sophomore year.
Business Core Courses
In addition to the courses listed above, students majoring in Marketing are required to complete the following business core courses
Marketing Management Track Courses
Students pursuing the Marketing Management Track must also complete these major and track specific courses.
Elective Courses
Elective courses can be the following courses or any other course offered by the department and not included in the marketing major and with the prior approval of the marketing major advisor.
Digital Marketing Track Courses
Students pursuing the Digital Marketing track must also complete these major and track specific courses.