BUSI 246: Viral and Organic Growth

Class Program
Credits 3

"Going Viral" is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. In this course students will learn what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, students will understand what drives viral sharing and learn how to facilitate it.