Business

This course is an introduction to the ever-changing business world. Students will study how the fundamentals of management, marketing, human resources, finance, and entrepreneurship work together in different types of business organizations (e.g., sole proprietorships, partnerships, corporations) to affect change in both the domestic and global environment.

This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, students will learn how to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of such marketing efforts.

"Going Viral" is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. In this course students will learn what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, students will understand what drives viral sharing and learn how to facilitate it. 

This course is your introduction to the US healthcare system and the practice of healthcare management. You will learn how the healthcare industry functions and explore the roles and impacts of its various parts. You will also have the opportunity to compare and contrast the US healthcare system with those of other nations. By the end of this course, you will know the ins and outs of the American healthcare system. 

This course teaches students how to apply concepts of finance and accounting to healthcare. Students learn how to track and evaluate the financial status of a healthcare organization and how healthcare systems finance their growth, and other projects. By the end of this course, students will be able to analyze issues and trends in healthcare finance and use financial information to support healthcare decision-making.

This course is an overview of healthcare laws in the United States. Students are exposed to ethical and legal issues that healthcare providers and administrators are confronted with in the modern workforce. By the end of this course, students will understand how the legal environment shapes the medical profession and how to analyze and respond to a range of ethical and legal issues. 

This course is designed to investigate and practice marketing as the core of an operating business, interfacing with customers, competitors, collaborators, and the environment. In addition to an examination of contemporary marketing topics, case studies may be used to clarify and examine key marketing topics.

This course covers email marketing campaign strategies. Students learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, students will know how to write emails that drive customers to take desired actions and how to structure campaigns for maximum effect. Students will also build their own marketing campaign.

This course covers the use of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as marketing tactics in effective and efficient marketing strategies employed by organizations. Companies use SEO and SEM to ensure that potential consumers see them first every time they utilize a search engine. By the end of this course students will learn how to optimize a website so that it shows up first on a search, and how to build search ads that will drive customers to a company's website.

This course will help students understand the process of analyzing patient and other healthcare data to drive change and achieve greater efficiencies in healthcare systems. Students will learn to build the programming and scripting skills and analyze and explore data sets. By the end of this course, students will be able to perform basic statistical analyses of healthcare data and tum it into actionable information to improve healthcare
systems. 

This course covers how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition. The ability to use this data is what differentiates successful marketing efforts from failed ones.

This course is an introduction to healthcare operations and systems management within the context of healthcare systems, how hospital supply chains work, and how to analyze operational processes to improve efficiencies. By the end of this course, students will understand how to evaluate and optimize hospital processes.

In this course students will learn why businesses not only have to consider paying their employees a fair wage for performance; but also benefits, cost of living adjustments, long term objectives (involving stock options and/or pensions) are also a part of compensation that is "intangible." Students will learn about the various parts of the overall compensation package and why they are costly for employers and why workers must contribute in
order for their company to succeed and prosper. By the end of the course, students will be able to evaluate the pay model of compensation, understand decision-making for the betterment of the business, competition, commission vs. salaried employees and the general psychology of the compensation system.

This course will focus on the leader as a relationship builder, social architect as well as the personal side of that individual. Traits, behaviors, relationships and the strengths of an organizational leader will be addressed. Various studies and evaluations of individual leaders (by name) and historical leaders will be topics discussed in this course

This course introduces interpersonal communication, influencing, and percussion processes designed to satisfy customer and company needs; stresses the structure of sound sales presentations through lectures, persuasive presentations, and appraisal and correction of common selling errors.

This course uses the integrated marketing communications (IMC) approach of utilizing appropriate advertising, marketing, personal selling, and public relations principles and practices to develop a strategic communication campaign. Students conduct research, develop goals, objectives, strategies, and tactics for a client. The campaign is presented to the client in written and audio-visual form. The campaign is evaluated. (This course may be taken for credit as COMM 412.)

This course is the culmination of coursework in the Healthcare Administration track. Students learn to apply strategic thinking to healthcare management and complete a major project in which they propose a systemic change to a hospital or hospital system. By the end of this course, students will have developed relevant skills and created a portfolio project to show future prospective employers.

The methods and techniques of securing, analyzing, and interpreting data for effective marketing management decision making will be explored. The course focuses on the conceptual design of marketing research studies and the interpretation of data.

The Professional Internship in Business is aimed at enriching the student’s experience in practicing and using
business knowledge in a professional context, either on campus or off campus, in a domestic or international setting, and in face-to-face mode or remotely. The student documents the experience in a manner to be determined by the supervisor. The course instructor determines the student’s required proficiency for the experience based on the requirements of the host organization/agency. The internship may be repeated for credit with a maximum of 6 credits. Fifty hours of work is required for each one credit.(This course is a credit/no credit course.)

This course covers the financial markets, the role of financial institutions, valuation of stocks and bonds, time value of money, determination of weighted cost of capital, capital budgeting decisions, corporate bond refunding policy, hybrid capital funding, leasing decisions for asset management, dividend policy, short term working capital decisions, mergers and acquisitions, and bankruptcy and reorganization for business entities.

This course covers the role of the marketing function, marketing strategies and tactics, product mix, selection and positioning, and successful marketing strategy implementation in achieving business goals and objectives in a global environment. The importance of culture, environment, government regulations, and economic systems are addressed in understanding the impact on competitive advantage and strategic positioning.

This course examines the establishment and operation of a total human resource program including various strategic HR functions such as recruitment, staffing, selection, talent management, performance, compensation, legal issues pertaining to employment, and determining the effective utilization of scarce resources in achieving the long term objectives of a business.

This course focuses on project management methodology that will allow students to initiate and manage projects
efficiently and effectively. The course covers key project management skills and strategies, and the application of this knowledge through case assignments.

This course provides a broad understanding and knowledge of various operations management concepts and problem solving techniques which include operations strategy, process design, forecasting, inventory management, scheduling, supply chain management, and quality management. Emphasis is placed on the application of these concepts to actual business situations.

This course covers the importance of information systems technology to support the management activities in a business enterprise. Topics include fundamentals of hardware, software, database management, data communications, transaction processing information systems, decision support systems, information reporting systems, expert systems and systems analyses and design.

This course covers the legal environment that businesses operate under and the implications of ethical issues in this context. Topics include legal environment affecting the formation & governance of business entities, laws pertaining to business transactions, legal conflict resolution, employment law and antitrust competitive laws.

This is a capstone integrative and interdisciplinary course that draws together and builds on all the ideas, concepts, and theories from various functional areas and introduces the key concepts, tools, and principles of global strategy formulation and competitive analysis as ethical business leaders.

This course covers the basics of cost of capital, capital budgeting decisions, bond refunding policy, hybrid capital funding, leasing decisions, and other financial decisions for managers. Students will also be exposed to accounting terminology, cost determination strategies, problem solving techniques, budgeting, leverage analysis, cost variances, and decision making as applied to real world situations.

This course introduces marketing analytics for generating marketing insights from data in such areas as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, product and price decisions using various types of text analysis and search analytics. The course covers data management, data visualization, regression and cluster analysis, market based analyses and social media analysis.

This course provides an introduction to marketing research and covers key concepts, processes, and techniques and applications; the breadth and depth of the subject and its significance for a business enterprise; research design, including qualitative and quantitative data; and quantitative methods used for analyzing research data to make informed business decisions.

This course provides greater insights for effective marketing and communication strategies in reaching diverse ethnic groups within the US. The course explores the cultural beliefs, values, perceptions, and behaviors in Asian American, African American, LGBTQ and the larger Hispanic markets and reviews the best strategies used by marketers to establish effective customer relationships with these groups.

This course covers total compensation systems and wage and salary administration in private and public organizations. Overall employee benefits and incentive programs are examined along with interrelationships among employee performance, intrinsic and extrinsic rewards, perceived equitable payments, and employee satisfaction.

This course is a comprehensive study of collective bargaining; the negotiation process; and the scope of labor contracts. The course covers day-to-day administration of contracts; the major substantive issues in bargaining; negotiating with unions; and the problem of dealing with labor conflict. 

This course covers analytical and communication skills that are necessary for successful business negotiations. The negotiation is described as a complex three-stage process which consists of preparation, negotiating, and post-negotiation implementation and evaluation.

This course is an introduction to the policymaking process to understand how participants and institutions (both within and outside of government) interact to produce public policies and how these policies are implemented in public agencies and non-profit organizations. The course also introduces policy analysis, evaluation, public administration, and management to understand the impact of public policies and programs as well as the management of public agencies and non-profit organizations.

This course covers how to develop and write grant proposals, needs assessment, program planning and development, coalition-building, goals and objectives formulation, developing clear measurable outcomes for programs and evaluation of plans. This course also covers how to research potential grant funders, create a marketing plan, develop a post-grant sustainability plan and explore the potential of other funding sources.

This course provides foundational knowledge of the separation of powers and role of the judiciary in the administration of government and examines the formal powers of the judicial branch over the executive, the development and implementation of administrative law, and varying individual legal concepts that have shaped public administration. Specific case laws will be examined to understand the impact of the judicial branch on administrative governance and management.

Games sit at the intersection of technology, art, and culture, so success within the games industry requires you to understand all three. This course explores why we love games, what role they play in society, and the industry that produces them. You'll also learn the basics of game development. This course was developed in partnership with Unity and the IGDA to help everyone interested in the games industry start on the right foot. This online class has optional live sessions.

This course will introduce students to the history of competitive gaming and will explore its ecosystem. Students will learn to navigate Esports leagues, teams, players, publishers, tournament operators, media and affiliate organizations. Furthermore, students will get firsthand experience in analyzing the space. This online course has optional live sessions.

This course will teach students how to turn a gaming convention into a big win. By the end of this course, students will understand how to handle planning, marketing and logistics for a corporate presence at a major convention. This online course has optional live sessions.

This course teaches students how publishers promote games and bring them to market. By the end of this class students will be able to plan a game's launch and promotion. This online class features optional live sessions.