Business

This course is an introduction to the ever-changing business world. Students will study how the fundamentals of management, marketing, human resources, finance, and entrepreneurship work together in different types of business organizations (e.g., sole proprietorships, partnerships, corporations) to affect change in both the domestic and global environment.

This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, students will learn how to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of such marketing efforts. Course offered through LCMC Rize consortium partner.

"Going Viral" is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. In this course, students will learn what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, students will understand what drives viral sharing and learn how to facilitate it. Course offered through LCMC Rize consortium partner.

This course explores the real-life impact of healthcare policies – from state regulations to federal laws – on hospitals, patients, and the healthcare we depend on. Course offered through LCMC Rize consortium partner.

This course is a study of specific aspects of organization culture, such as motivation, conflict, power, and leadership. Focus is on improving the effectiveness of organizations by strengthening human processes. (This course may be taken for credit as ECON 287.)

This course introduces students to the principles and practices of effective business communication. Emphasizing a human-centered approach, students will develop skills in written, oral, and digital communication within professional contexts, preparing them for success in diverse and evolving workplaces

To save and improve lives, healthcare organizations must be financially strong—because healthcare is a business like any other. In this course, the student will learn how to develop financial strategies that not only keep healthcare businesses viable but also support ethical, high-quality patient care. From mastering budgeting to optimizing revenue cycles and ensuring compliance, you’ll gain the expertise to help healthcare organizations thrive and impact patient care. Course offered through LCMC Rize consortium partner.

When is someone truly dead? Should an expensive cure be approved if a cheaper option exists? In an emergency, should resources go to neonatal or pediatric care? From genetic engineering to rationing care, healthcare faces some of today’s toughest ethical, legal, and justice challenges. As we work to ensure fairness and uphold patient rights, it’s an exciting time to engage with the tools, concepts, and frameworks that drive life-or-death decision-making. Course offered through LCMC Rize consortium partner.

This course is designed to investigate and practice marketing as the core of an operating business, interfacing with customers, competitors, collaborators, and the environment. In addition to an examination of contemporary marketing topics, case studies may be used to clarify and examine key marketing topics.

This course covers email marketing campaign strategies. Students learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, students will know how to write emails that drive customers to take desired actions and how to structure campaigns for maximum effect. Students will also build their own marketing campaign. Course offered through LCMC Rize consortium partner.

Imagine leveraging technology to empower doctors to make smarter, faster decisions, using analytics to uncover trends that can transform patient care. Picture moving to a cloud system that saves a hospital millions—freeing up resources that could improve countless lives. In this course, you’ll dive deep into the transformative power of AI, learn how to analyze healthcare data to drive outcomes, and understand the IT systems that keep everything running securely. Course offered through LCMC Rize consortium partner.

This course provides a comprehensive examination of the general principles of financial planning, professional conduct and regulation, and education planning. These topics constitute thirty percent of the principle knowledge topics tested on the CFP® Certification Examination. The course introduces students to the financial planning process and working with clients to set goals and assess risk tolerance. In addition, students will learn to process and analyze information, construct personal financial statements, develop debt management plans, recommend financing strategies, and understand the basic components of a written comprehensive financial plan. The course also covers the regulatory environment, time value of money, and economic concepts. Course offered through LCMC Rize consortium partner.

This course provides a comprehensive examination of the general principles of risk management and insurance planning for individual and family clients. These topics constitute approximately seventeen percent of the principal knowledge topics tested on the CFP® Certification Examination. The course first introduces students to the risk management and insurance planning process and working with clients to analyze and evaluate risk exposures. Second, the core insurance lines of coverage are explored in detail, including: health, disability, long-term care, life, and personal property and casualty (homeowners', personal auto policy, etc.). In addition, the student will learn to analyze an individual and family's insurance needs, to select the most appropriate insurance policy and company, and to understand a business owner's use of insurance to protect the business's assets and future income. Course offered through LCMC Rize consortium partner.

This course is designed to provide students with the foundation to conduct a retirement needs analysis for individuals, to understand the different types of retirement plans available to individuals, and to recognize the key factors that affect retirement plan selection for business owners. Students will be able to evaluate and compare the characteristics of various retirement plans, address client suitability, and provide plan recommendations. The course covers tax-deferred retirement plans, IRAs, nonqualified plans, Social Security, Medicare, Medicaid, distribution strategies, taxation of distributions, and regulatory considerations. Course offered through LCMC Rize consortium partner.

The course is designed for students interested in pursuing careers in the financial planning and asset management profession. The course and curriculum are approved by the CFP® Board of Standards and meet one component of the educational requirement for becoming a Certified Financial Planner. This course explores the securities market, sources of information, risk/return, stocks, bonds, options, futures, and security analysis, and culminates in portfolio construction and analysis. You will learn how to evaluate different asset classes for different investment objectives and determine their suitability for investors considering investment goals, time horizons, risk tolerance, and tax situations. Course offered through LCMC Rize consortium partner.

This course covers taxation for individuals, sole proprietorships, partnerships, and corporations, as well as the tax aspects of investments, insurance, annuities, and retirement planning. Students will be able to identify the likely tax consequences of personal and business financial activities and select appropriate and lawful tax minimizing tactics and strategies.

This course provides an introduction to federal gift, estate, and generation-skipping transfer taxes and the many planning techniques used to minimize the impact of these taxes on transfers of wealth. It also explores the income-tax effects of gifts and bequests, with particular attention to the limitations on income-shifting to family members. The non-tax aspects of estate planning, including the estate planning process, property ownership, planning for incapacity, and planning for business owners are examined as are the need for estate planning documents for individuals, spouses, and unmarried couples. The course stresses the need for balancing tax and non-tax considerations in creating successful estate plans. Course offered through LCMC Rize consortium partner.

This course covers how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition. The ability to use this data is what differentiates successful marketing efforts from failed ones. Course offered through LCMC Rize consortium partner.

How does a hospital go from losing millions a year to setting new standards in patient care? Why does one clinic thrive while another up the street closes? Strategy—which starts by understanding the complex operations that keep healthcare running. In this course, you'll build practical skills to tackle big problems, optimize resources, and identify and solve critical healthcare challenges from staffing and patient satisfaction to emergency preparedness. Course offered through LCMC Rize consortium partner.

In this course students will learn why businesses not only have to consider paying their employees a fair wage for performance; but also benefits, cost of living adjustments, long term objectives (involving stock options and/or pensions) are also a part of compensation that is "intangible." Students will learn about the various parts of the overall compensation package and why they are costly for employers and why workers must contribute in
order for their company to succeed and prosper. By the end of the course, students will be able to evaluate the pay model of compensation, understand decision-making for the betterment of the business, competition, commission vs. salaried employees and the general psychology of the compensation system.

This course will focus on the leader as a relationship builder, social architect as well as the personal side of that individual. Traits, behaviors, relationships and the strengths of an organizational leader will be addressed. Various studies and evaluations of individual leaders (by name) and historical leaders will be topics discussed in this course

This course introduces interpersonal communication, influencing, and percussion processes designed to satisfy customer and company needs; stresses the structure of sound sales presentations through lectures, persuasive presentations, and appraisal and correction of common selling errors.

This course provides an in-depth exploration of advanced advertising techniques, emphasizing platform-specific strategies, market research, budgeting, media buying, and public relations. Students will engage in real-world campaign execution, culminating in a collaborative project for Bethany College.

This course explores the application of artificial intelligence (AI) in marketing, focusing on AI-driven tools, automation, data analytics, and machine learning applications. Students will examine how AI influences consumer behavior, personalization, and marketing strategy in today’s digital landscape.

This course is the culmination of coursework in the Healthcare Administration track. Students learn to apply strategic thinking to healthcare management and complete a major project in which they propose a systemic change to a hospital or hospital system. By the end of this course, students will have developed relevant skills and created a portfolio project to show future prospective employers.

This course provides students an opportunity to demonstrate the knowledge learned through the prerequisite six course CFP® curriculum. Students will participate in developing a complete financial plan, through the use of case studies and interviewing mock clients. Presentations of a formal financial plan, demonstrating the ability to set client expectations and communicate with clients by answering questions and concerns, are also
required. Course offered through LCMC Rize consortium partner.

The methods and techniques of securing, analyzing, and interpreting data for effective marketing management decision making will be explored. The course focuses on the conceptual design of marketing research studies and the interpretation of data.

The Professional Internship in Business is aimed at enriching the student’s experience in practicing and using
business knowledge in a professional context, either on campus or off campus, in a domestic or international setting, and in face-to-face mode or remotely. The student documents the experience in a manner to be determined by the supervisor. The course instructor determines the student’s required proficiency for the experience based on the requirements of the host organization/agency. The internship may be repeated for credit with a maximum of 6 credits. Fifty hours of work is required for each one credit.(This course is a credit/no credit course.)

This course covers the financial markets, the role of financial institutions, valuation of stocks and bonds, time value of money, determination of weighted cost of capital, capital budgeting decisions, corporate bond refunding policy, hybrid capital funding, leasing decisions for asset management, dividend policy, short term working capital decisions, mergers and acquisitions, and bankruptcy and reorganization for business entities.

This course covers the role of the marketing function, marketing strategies and tactics, product mix, selection and positioning, and successful marketing strategy implementation in achieving business goals and objectives in a global environment. The importance of culture, environment, government regulations, and economic systems are addressed in understanding the impact on competitive advantage and strategic positioning.

This course examines the establishment and operation of a total human resource program including various strategic HR functions such as recruitment, staffing, selection, talent management, performance, compensation, legal issues pertaining to employment, and determining the effective utilization of scarce resources in achieving the long term objectives of an organization.

This course focuses on project management methodology that will allow students to initiate and manage projects efficiently and effectively. The course covers key project management skills and strategies, and the application of this knowledge through case assignments.

This course provides a broad understanding and knowledge of various operations management concepts and problem solving techniques which include operations strategy, process design, forecasting, inventory management, scheduling, supply chain management, and quality management. Emphasis is placed on the application of these concepts to actual business situations.

This course covers the importance of information systems technology to support the management activities in a business enterprise. Topics include fundamentals of hardware, software, database management, data communications, transaction processing information systems, decision support systems, information reporting systems, expert systems and systems analyses and design.

This course covers the legal environment that businesses operate under and the implications of ethical issues in this context. Topics include legal environment affecting the formation & governance of business entities, laws pertaining to business transactions, legal conflict resolution, employment law and antitrust competitive laws.

This is a capstone integrative and interdisciplinary course that draws together and builds on all the ideas, concepts, and theories from various functional areas and introduces the key concepts, tools, and principles of global strategy formulation and competitive analysis as ethical business leaders.

This course covers the basics of cost of capital, capital budgeting decisions, bond refunding policy, hybrid capital funding, leasing decisions, and other financial decisions for managers. Students will also be exposed to accounting terminology, cost determination strategies, problem solving techniques, budgeting, leverage analysis, cost variances, and decision making as applied to real world situations.

This course introduces marketing analytics for generating marketing insights from data in such areas as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, product and price decisions using various types of text analysis and search analytics. The course covers data management, data visualization, regression and cluster analysis, market based analyses and social media analysis.

This course provides an introduction to marketing research and covers key concepts, processes, and techniques and applications; the breadth and depth of the subject and its significance for a business enterprise; research design, including qualitative and quantitative data; and quantitative methods used for analyzing research data to make informed business decisions.

This course provides greater insights for effective marketing and communication strategies in reaching diverse ethnic groups within the US. The course explores the cultural beliefs, values, perceptions, and behaviors in Asian American, African American, LGBTQ and the larger Hispanic markets and reviews the best strategies used by marketers to establish effective customer relationships with these groups.

This course covers total compensation systems and wage and salary administration in private and public organizations. Overall employee benefits and incentive programs are examined along with interrelationships among employee performance, intrinsic and extrinsic rewards, perceived equitable payments, and employee satisfaction.

This course is a comprehensive study of collective bargaining; the negotiation process; and the scope of labor contracts. The course covers day-to-day administration of contracts; the major substantive issues in bargaining; negotiating with unions; and the problem of dealing with labor conflict. 

This course covers analytical and communication skills that are necessary for successful business negotiations. The negotiation is described as a complex three-stage process which consists of preparation, negotiating, and post-negotiation implementation and evaluation.

This course is an introduction to the policymaking process to understand how participants and institutions (both within and outside of government) interact to produce public policies and how these policies are implemented in public agencies and non-profit organizations. The course also introduces policy analysis, evaluation, public administration, and management to understand the impact of public policies and programs as well as the management of public agencies and non-profit organizations.

This course covers how to develop and write grant proposals, needs assessment, program planning and development, coalition-building, goals and objectives formulation, developing clear measurable outcomes for programs and evaluation of plans. This course also covers how to research potential grant funders, create a marketing plan, develop a post-grant sustainability plan and explore the potential of other funding sources.

This course provides foundational knowledge of the separation of powers and role of the judiciary in the administration of government and examines the formal powers of the judicial branch over the executive, the development and implementation of administrative law, and varying individual legal concepts that have shaped public administration. Specific case laws will be examined to understand the impact of the judicial branch on administrative governance and management.

Games sit at the intersection of technology, art, and culture, so success within the games industry requires you to understand all three. This course explores why we love games, what role they play in society, and the industry that produces them. You'll also learn the basics of game development. This course was developed in partnership with Unity and the IGDA to help everyone interested in the games industry start on the right foot. This online class has optional live sessions. Course offered through LCMC Rize consortium partner.

This course will introduce students to the history of competitive gaming and will explore its ecosystem. Students will learn to navigate Esports leagues, teams, players, publishers, tournament operators, media and affiliate organizations. Furthermore, students will get firsthand experience in analyzing the space. This online course has optional live sessions. Course offered through LCMC Rize consortium partner.

This course will teach students how to turn a gaming convention into a big win. By the end of this course, students will understand how to handle planning, marketing and logistics for a corporate presence at a major convention. This online course has optional live sessions. Course offered through LCMC Rize consortium partner.

This course teaches students how publishers promote games and bring them to market. By the end of this class students will be able to plan a game's launch and promotion. This online class features optional live sessions. Course offered through LCMC Rize consortium partner.