Program Overview
The Bachelor of Business Administration program provides students with a strong foundation in business principles, leadership, and decision-making skills necessary for success in today’s dynamic and competitive business environment. Through a comprehensive curriculum that blends theory with practical application, students gain expertise in key business functions, including management, marketing, and finance.
Students can customize their degree by choosing from one of several tracks to align their studies with their career goals.
Learning Outcomes
Graduates of the Business Administration major will be able to:
- Demonstrate an understanding of core business concepts and their applications.
- Analyze financial data and economic trends to support business decision-making.
- Apply strategic management principles to solve organizational challenges.
- Develop marketing strategies to meet consumer and business needs.
- Utilize digital tools and emerging technologies in business operations.
- Exhibit leadership, teamwork, and ethical decision-making in a global business context.
Requirements for Degree
Students must complete the business administration core courses in areas of accounting, business, and economics.
Students complete an in-depth study in one business track. The options include: digital marketing, E-sport gaming management, financial planning, healthcare administration, management, or marketing.
Digital Marketing Track
The Digital Marketing track explores online marketing strategies, social media management, search engine optimization (SEO), and data analytics. Students gain hands-on experience with digital marketing tools and platforms, preparing them for careers in e-commerce, digital advertising, and content marketing.
Note: Some of the Digital Marketing courses are offered through LCMC Rize consortium partner.
ESports Gaming Administration Track
The ESports Gaming Management concentration prepares students for careers in the rapidly growing e-sports industry, combining business fundamentals with specialized knowledge of competitive gaming, event management, and marketing.
Note: Some of the ESports Gaming Management courses are offered through LCMC Rize consortium partner.
Financial Planning Track
The Financial Planning track focuses on individual financial planning, tax, estate, and retirement planning, and risk management. Students develop analytical and problem-solving skills necessary for careers in banking, financial consulting, and investment management. Students completing this concentration will possess the educational requirements to sit for the Certified Financial Planner exam.
Note: The Financial Planning courses are offered through LCMC Rize consortium partner.
Healthcare Administration Track
The Healthcare Administration concentration combines business principles with healthcare management, equipping students with the skills needed to oversee healthcare organizations. Topics include healthcare policy, financial management in healthcare, healthcare operations, and regulatory compliance, preparing graduates for administrative roles in hospitals, clinics, and other healthcare institutions.
Note: Healthcare Administration courses are offered through LCMC Rize consortium partner.
Management Track
The Management track prepares students for leadership roles in both large and small organizations by focusing on strategic planning, human resources, and operational efficiency. Coursework emphasizes organizational behavior, leadership, and project management, equipping students with the skills needed to manage teams and drive business success.
Marketing Track
The Marketing track provides students with a deep understanding of consumer behavior, branding, advertising, and market research. Students learn how to create effective marketing strategies and leverage digital and traditional marketing channels to enhance brand presence and customer engagement.