BUSI 412: Integrated Marketing Communications Campaigns

Class Program
Credits 3

This course uses the integrated marketing communications (IMC) approach of utilizing appropriate advertising, marketing, personal selling, and public relations principles and practices to develop a strategic communication campaign. Students conduct research, develop goals, objectives, strategies, and tactics for a client. The campaign is presented to the client in written and audio-visual form. The campaign is evaluated. (This course may be taken for credit as COMM 412.)

Prerequisites

ACCT 202 or ECON 201; or permission of the instructor.