Marketing

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Program

Degree Type

Minor

Requirements for the Minor

Item #

Title

Credits

ACCT 202

Financial Accounting

3

BUSI 203

Principles of Advertising and Public Relations

3

BUSI 310

Principles of Marketing

3

BUSI 330

Consumer Behavior

3

Sub-Total Credits

12

Four courses (12 credit hours) from the following:

Item #

Title

Credits

BUSI 200

Digital Media and Digital Culture

3

BUSI 212

Social Media and Digital Marketing

3

BUSI 309

Small Business Management

3

BUSI 328

International Marketing

3

BUSI 330

Consumer Behavior

3

BUSI 338

Sport Marketing

3

BUSI 345

Intercultural Communication

3

BUSI 412

Integrated Marketing Communications Campaigns

3

BUSI 480

Topics in Business

3

BUSI 482

Ethics in Business

3

Sub-Total Credits

12

24