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The Senior Project is open only to students with a major in Accounting. Students prepare and present a senior project. The topic for the senior project must be approved by the advisor of the accounting program.
This course is an administrative placeholder used to record a student’s score on Comprehensive Exams (CR/NCR).
This course explores practical and realistic models and methods to manage personal finance effectively including buying and selling a house, balancing a checkbook, budgeting, negotiating, investing, insurance issues, financial planning, valuing stocks and bonds, investing for retirement, and buying insurance for property and person.
This course provides the student with the history, structures, processes, and practices of digital media and examines the effects of technology on American and global culture. Key concepts that are integral to understanding the digital age are examined, as well as the effect of new content distribution venues like iTunes and YouTube. Various areas of digital culture are examined including the Internet, the World Wide Web, virtual community and virtual identity, social networking sites, gaming culture, and mobile technology. (This course may be taken for credit as COMM 200.)
This course covers the history and principles of advertising and public relations and discusses the different fields of marketing including industry and non-profit work. Advertising and public relations’ relative places in integrated media and marketing plans are also discussed. (This course may be taken for credit as COMM 203.)
Quantitative Methods for Business and Economics teaches the mathematical tools from Calculus and Linear Algebra which are used in Economics and Business. Topics include derivatives, multivariate derivatives, and systems of equations applied to problems from Economics and Business. (Not be open to students who have taken MATH 201. This course cannot replace MATH 201 as a pre-requisite for MATH 202) (This course may be taken for credit as ECON 205).
This course will provide a deep dive into Social Media and Digit.al Marketing communication strategies, best practices, tactics, platforms and media alternatives. Students will be connected with an outside “client” organization. They will conduct secondary and informal primary research, including a social media audit, competitive analysis, and SWOT analysis. Students will then develop and present a social media-driven digital marketing plan to the client. (This course may be taken for credit as COMM 212.)
This course is an introduction to applications utilized in making business decisions, covering the use of application software including, but not limited to, spreadsheets, databases, graphics, word processing, and computer communications. Students will develop beginning level skills with commonly used applications in order to use the computer as a tool for making strategic business decisions and will be able to make informed business decisions concerning computer generated information.
This course introduces elementary research methods in business and economics. The course includes the use of microcomputers in business and economics. Emphasis is on using spreadsheets to prepare quantitative research projects in business and economics. The course also covers writing quantitative reports in business and economics. (This course may be taken for credit as ECON 222).
This course helps students to understand the many facets of entrepreneurship and to expose them to many of the behaviors that result in successful, as well as unsuccessful, business ventures.
