Mission
The Master of Arts in Sport Management at Bethany College is committed to developing ethical, innovative, and strategic leaders in the sport industry. Through a comprehensive curriculum that integrates theory with practical application, students will gain expertise in leadership, marketing, finance, governance, and emerging technologies within the dynamic field of sport management. Our program emphasizes critical thinking, ethical decision-making, and collaborative problem-solving, preparing graduates to navigate complex challenges and drive positive change in diverse sport organizations. By fostering a culture of inclusivity, professionalism, and lifelong learning, we equip students with the skills and knowledge to excel in leadership roles across professional, collegiate, and recreational sports, shaping the future of the global sport industry.
Learning Outcomes
The following learning outcomes outline the key objectives that guide students toward mastering the competencies required for successful careers in sport management:
- Application of Sport Management Knowledge: Students will demonstrate their ability to apply foundational sport management principles and concepts, such as strategic planning, budgeting, marketing, and communication, to real-world sport organizations, ensuring they are prepared for leadership roles in the industry.
- Critical Thinking and Professional Development: Students will develop critical thinking skills by reflecting on and analyzing contemporary issues in sport management, such as ethical challenges, legal concerns, and emerging technologies, to continuously enhance their professional knowledge and effectiveness.
- Leadership and Decision-Making in Sport Organizations: Students will evaluate and implement effective leadership strategies within sport organizations, drawing from best practices in governance, facility management, and interscholastic athletic administration, while fostering an inclusive and accountable environment.
- Ethical and Technological Competence: Students will integrate ethical decision-making frameworks and emerging technologies (such as big data, AI, and digital fan engagement) into their sport management practices, ensuring they can navigate complex industry challenges while upholding professional standards.
- Communication and Collaborative Skills: Students will refine their written and oral communication skills, demonstrating the ability to engage stakeholders, foster collaboration, and advocate for diversity and inclusion, ultimately preparing them for successful careers in sport management.