Learning Outcomes
Business Core
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Effective Communication Skills: Students can communicate and present their ideas effectively, in both written and oral form
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Critical Thinking Skills: Students can identify core issues, analyze and evaluate alternatives for complex business situations and use analytical tools to solve business problems
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Content Specific Knowledge Skills: Students can demonstrate knowledge in the foundational areas of business and apply them to specific business situations
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Global Focus: Students understand and recognize cultural diversity and it impact on the global business environment
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Ethical and Legal Focus: Students understand the importance of ethical and legal responsibility of businesses
Marketing Focused
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Differentiate market segments and support target marketing based on that segmentation
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Develop pricing strategies based on given parameters of marketing environmental conditions
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Design marketing promotional strategies including any combination of advertising, sales promotion, public relations, personal selling, direct/digital marketing
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Design and execute a complete marketing research project
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Evaluate international marketing campaigns and techniques
Requirements for Major in Marketing
Students pursuing a Major in Marketing should complete the following:
All of the 200-level courses listed above should be completed by the end of the sophomore year.
Business Core Courses
In addition to the courses listed above, students majoring in Marketing are required to complete the following business core courses
Marketing Management Track Courses
Students pursuing the Marketing Management Track must also complete these major and track specific courses.
Elective Courses
Elective courses can be the following courses or any other course offered by the department and not included in the marketing major and with the prior approval of the marketing major advisor.
Digital Marketing Track Courses
Students pursuing the Digital Marketing track must also complete these major and track specific courses.