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This course covers the role of the marketing function, marketing strategies and tactics, product mix, selection and positioning, and successful marketing strategy implementation in achieving business goals and objectives in a global environment. The importance of culture, environment, government regulations, and economic systems are addressed in understanding the impact on competitive advantage and strategic positioning.

This course examines the establishment and operation of a total human resource program including various strategic HR functions such as recruitment, staffing, selection, talent management, performance, compensation, legal issues pertaining to employment, and determining the effective utilization of scarce resources in achieving the long term objectives of an organization.

This course focuses on project management methodology that will allow students to initiate and manage projects efficiently and effectively. The course covers key project management skills and strategies, and the application of this knowledge through case assignments.

This course provides a broad understanding and knowledge of various operations management concepts and problem solving techniques which include operations strategy, process design, forecasting, inventory management, scheduling, supply chain management, and quality management. Emphasis is placed on the application of these concepts to actual business situations.

This course covers the importance of information systems technology to support the management activities in a business enterprise. Topics include fundamentals of hardware, software, database management, data communications, transaction processing information systems, decision support systems, information reporting systems, expert systems and systems analyses and design.

This course covers the legal environment that businesses operate under and the implications of ethical issues in this context. Topics include legal environment affecting the formation & governance of business entities, laws pertaining to business transactions, legal conflict resolution, employment law and antitrust competitive laws.

This is a capstone integrative and interdisciplinary course that draws together and builds on all the ideas, concepts, and theories from various functional areas and introduces the key concepts, tools, and principles of global strategy formulation and competitive analysis as ethical business leaders.

This course covers the basics of cost of capital, capital budgeting decisions, bond refunding policy, hybrid capital funding, leasing decisions, and other financial decisions for managers. Students will also be exposed to accounting terminology, cost determination strategies, problem solving techniques, budgeting, leverage analysis, cost variances, and decision making as applied to real world situations.

This course introduces marketing analytics for generating marketing insights from data in such areas as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, product and price decisions using various types of text analysis and search analytics. The course covers data management, data visualization, regression and cluster analysis, market based analyses and social media analysis.

This course provides an introduction to marketing research and covers key concepts, processes, and techniques and applications; the breadth and depth of the subject and its significance for a business enterprise; research design, including qualitative and quantitative data; and quantitative methods used for analyzing research data to make informed business decisions.