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To save and improve lives, healthcare organizations must be financially strong—because healthcare is a business like any other. In this course, the student will learn how to develop financial strategies that not only keep healthcare businesses viable but also support ethical, high-quality patient care. From mastering budgeting to optimizing revenue cycles and ensuring compliance, you’ll gain the expertise to help healthcare organizations thrive and impact patient care. Course offered through LCMC Rize consortium partner.

How does a hospital go from losing millions a year to setting new standards in patient care? Why does one clinic thrive while another up the street closes? Strategy—which starts by understanding the complex operations that keep healthcare running. In this course, you'll build practical skills to tackle big problems, optimize resources, and identify and solve critical healthcare challenges from staffing and patient satisfaction to emergency preparedness. Course offered through LCMC Rize consortium partner.

This course is the culmination of coursework in the Healthcare Administration track. Students learn to apply strategic thinking to healthcare management and complete a major project in which they propose a systemic change to a hospital or hospital system. By the end of this course, students will have developed relevant skills and created a portfolio project to show future prospective employers.

In this course students will learn why businesses not only have to consider paying their employees a fair wage for performance; but also benefits, cost of living adjustments, long term objectives (involving stock options and/or pensions) are also a part of compensation that is "intangible." Students will learn about the various parts of the overall compensation package and why they are costly for employers and why workers must contribute in
order for their company to succeed and prosper. By the end of the course, students will be able to evaluate the pay model of compensation, understand decision-making for the betterment of the business, competition, commission vs. salaried employees and the general psychology of the compensation system.

This course will focus on the leader as a relationship builder, social architect as well as the personal side of that individual. Traits, behaviors, relationships and the strengths of an organizational leader will be addressed. Various studies and evaluations of individual leaders (by name) and historical leaders will be topics discussed in this course

The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Course offered through LCMC Rize consortium partner.

"Going Viral" is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. In this course, students will learn what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, students will understand what drives viral sharing and learn how to facilitate it. Course offered through LCMC Rize consortium partner.

This course covers email marketing campaign strategies. Students learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, students will know how to write emails that drive customers to take desired actions and how to structure campaigns for maximum effect. Students will also build their own marketing campaign. Course offered through LCMC Rize consortium partner.

This course covers how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition. The ability to use this data is what differentiates successful marketing efforts from failed ones. Course offered through LCMC Rize consortium partner.

The methods and techniques of securing, analyzing, and interpreting data for effective marketing management decision making will be explored. The course focuses on the conceptual design of marketing research studies and the interpretation of data.